LATEST WORK: Promotional flyer design for The Online Genius
LATEST WORK: Balfour Beatty One internal Magazine June 2012 Issue.
Who is the VISUAL MARKETING GUY? CLICK HERE to find out.
Featured Articles
My Printer wants a Vector?!
Quite often I'll get a call from clients with artwork issues with their printer. They would explain to me how they want to get an image printed very large or as a T-shirt design but the printer requests that the art work be in a vector format. This is where I would reassure them that this wouldn't be a problem and go on to explain the difference between a vector and a bitmap image.
Vector and bitmap graphics are the two major 2D graphic types and it is quite important to understand the differences between the two when greatening promotional graphics. The most common of the two would be the bitmap image (also known as raster images). Some common bitmap file types would be your JPEG or GIF files. Chances are that if you have the same problem as the client I described you graphic is probably a bitmap image.